The Brief: to design a brand for a housing association, a logo, to be used on a business card, letterhead and newspaper advert.
For this student exercise I went through numerous sketches for the logo before settling on the final design, as shown here in these sketchbook pages:
Sketchbook pages
A series of sketches for the logo, letterhead and business cards
From these I put together a letterhead, business card and a newspaper advert:
